4 powerful tips for developing a reliable SEO strategy for your website in 2019

Google's search algorithm is constantly changing. This forces SEO experts (at least good) to focus on each new update and try to adjust their SEO strategy to provide maximum results for their customers.

Every year in the past, the exact match keyword becomes less and less important. Twenty years ago, search engine optimization was as simple as populating the keywords you want your pages to rank on Google. You can rank websites for keywords such as "New Zealand's work" without hiring an SEO expert. This feat is now almost impossible.

Today, there are too many SEO factors at work, and you need a multi-pronged approach. For most companies, this means hiring a well-known SEO company to deliver consistent results. This article should help you quickly understand the SEO strategy that will deliver results this year. Here are 4 tips you need to remember to drive more traffic to your target keywords and improve your search rankings.

How to use live content clustering for your advantage

Google’s new Hummingbird update prioritizes niche sites rather than rewarding sites that talk about different topics. This creates a new SEO strategy called content clustering. This is done by creating a main page that discusses the niche extensively. Once you're done, you'll need to create several cluster pages to discuss more specific topics on the niche. Make sure the main page is linked to your cluster page and the cluster page is linked back to the main page.

Seek help from a quality local SEO company to save your sunken website

When we talk about SEO techniques that should work well in 2019, we are only slightly looking at the surface of a topic, so that a team of experts is needed to implement it correctly. This means that for those with limited SEO experience, putting these skills into practice is an indescribable battle. The best way is to hire a local SEO company. For example, if your online business is for people living in New Zealand, you will need to seek help from SEO companies in Auckland. There are two reasons why you need a local SEO company. First, you can visit the company's office for a face-to-face meeting. You will eventually also establish a partnership with companies that understand the local market.

Never ignore user experience signals

A key factor that Google is really interested in when ranking a particular page is the user experience. It dynamically tracks the bounce rate and tells Google how many people clicked on the link to go to your page and leave immediately. This data helps Google understand if the content on a particular page is relevant. For example, if you have a page that ranks the keyword "Work online," and the content involves Labrador, traffic to the page will only stay there for a few seconds. This tells Google that the content doesn't matter and will reduce the site ranking for that particular keyword. If this is an in-depth article on getting online work, users who visit the page after searching for the "Work Online" keyword are more likely to leave and read the entire article. Google rewards this page by increasing its ranking. The key point is that you need to hire good content writers and subject matter experts to post relevant and in-depth posts.

Optimize headline tags and meta descriptions to increase traffic

When you search for something on Google, you'll see a list of headlines with a small text description after each headline. Each title and description applies to each page on a different site that is ranked for the search keyword. The title is called the title tag, and the next few lines are meta descriptions. Optimizing the title tag and meta description is still an important SEO step. This includes including keywords and making the content as attractive as possible. The key is to make sure that the inserted keywords look natural, and keyword filling is definitely not the way to go.